Marketing wizard
Master everything you need to thrive in the digital world branding, design, websites, social media, performance marketing, cinematography, and video editing. A complete program built to help you freelance with confidence and create a career full of freedom.
Introduction to CMS and WordPress fundamentals; Installing WordPress, overview of dashboard and settings
Install WordPress on local/server, basic configuration, dashboard navigation
WordPress theme basics; choosing themes, child themes, customization options
Install and customize a responsive theme; work with menus, widgets, headers, footers
Introduction to Elementor; Elementor interface, widgets, layouts, templates
Build pages with Elementor: Home, About, Services; use templates and widget customization
WooCommerce overview; setting up WooCommerce, product types, store settings
Set up WooCommerce store: add products (simple, variable, digital), configure payments and shipping
WooCommerce extensions and marketing tools; coupons, sales, tax & shipping configurations
Create coupons, set tax rules, configure shipping zones, test order process
SEO basics for WordPress/WooCommerce; SEO plugins (Yoast/RankMath), site speed and optimization
Implement SEO best practices on site: optimize pages, metadata, image compression
WordPress plugins essentials; plugin management, security, performance
Install and configure must-have plugins: security, contact forms, caching
Customizing WordPress with code basics; HTML, CSS, PHP snippets, template hierarchy
Make simple stylesheet changes, customize templates for header/footer, add custom code snippets
Website analytics; setting up Google Analytics, tracking WooCommerce conversions
Integrate Google Analytics, set goals, view reports, analyze traffic and conversion data
Website security, backups, and maintenance practices
Configure backups and security plugins, perform site updates, uptime monitoring
Website launch checklist and troubleshooting
Plan and build a full-fledged WooCommerce e-commerce website for a fictitious brand
Configure products, payment gateways, shipping, coupons, and promotions
Design custom pages using Elementor for an optimized user experience
Optimize SEO and analytics integration
Secure and test website performance and responsiveness
Launch and present the completed website project
James Cordenn
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Luna Holsten
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George Lawson
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Windy Thomas
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