Create a basic brand guide—logo, colors, typography documents

Basics of Graphic Design: design principles, visual elements, Gestalt theory

Sketch and finalize two logo concepts for a mock brand

Color theory and psychology, color strategy in design, spot vs. process colors

Use Photoshop/Illustrator to create three social media posts

Typography: anatomy, classification, selection, alignment, spacing

Design a corporate stationery set (business card, envelope, letterhead)

Layout & Composition: use of grids, negative space, hierarchy, balanced layouts

Develop a poster for a promotional event—choose theme, apply layout and color theory

Tools of the Trade: Photoshop, Illustrator, InDesign overview, interfaces, workflow

Design a simple product package with brand elements

Logo Design: ideation, types of logos, monograms, icons, brand consistency guidelines

Craft a brand identity presentation with mockups (logo, cards, social banners)

Brand Assets Creation: social media graphics, business cards, packaging basics

Create a branding style guide document (PDF format)

Brand Communication: crafting key messages, storytelling, campaigns, poster/brochure design

Peer review: present practice work and critique classmates’ designs

Promotional Design: event/cause posters, signage, digital campaign creatives, brand audits

Develop a new brand from scratch: define target audience, core values, unique selling proposition

Design and iterate brand identity (logo, tagline, color palette, typography)

Create supporting assets: stationery, social graphics, packaging, poster, digital ads

Develop and apply a brand communication plan (campaign outline, key visuals/messages)

Present final brand package (identity, collateral, campaign plan) to group/instructor panel

Introduction to CMS and WordPress fundamentals; Installing WordPress, overview of dashboard and settings

Install WordPress on local/server, basic configuration, dashboard navigation

WordPress theme basics; choosing themes, child themes, customization options

Install and customize a responsive theme; work with menus, widgets, headers, footers

Introduction to Elementor; Elementor interface, widgets, layouts, templates

Build pages with Elementor: Home, About, Services; use templates and widget customization

WooCommerce overview; setting up WooCommerce, product types, store settings

Set up WooCommerce store: add products (simple, variable, digital), configure payments and shipping

WooCommerce extensions and marketing tools; coupons, sales, tax & shipping configurations

Create coupons, set tax rules, configure shipping zones, test order process

SEO basics for WordPress/WooCommerce; SEO plugins (Yoast/RankMath), site speed and optimization

Implement SEO best practices on site: optimize pages, metadata, image compression

WordPress plugins essentials; plugin management, security, performance

Install and configure must-have plugins: security, contact forms, caching

Customizing WordPress with code basics; HTML, CSS, PHP snippets, template hierarchy

Make simple stylesheet changes, customize templates for header/footer, add custom code snippets

Website analytics; setting up Google Analytics, tracking WooCommerce conversions

Integrate Google Analytics, set goals, view reports, analyze traffic and conversion data

Website security, backups, and maintenance practices

Configure backups and security plugins, perform site updates, uptime monitoring

Website launch checklist and troubleshooting

Plan and build a full-fledged WooCommerce e-commerce website for a fictitious brand

Configure products, payment gateways, shipping, coupons, and promotions

Design custom pages using Elementor for an optimized user experience

Optimize SEO and analytics integration

Introduction to Social Media Marketing; importance, types of platforms, social media strategy fundamentals

Setting up business profiles/accounts on Instagram, Facebook, LinkedIn

Instagram Marketing Basics; profile optimization, content types (posts, stories, reels), business tools

Create and schedule Instagram posts/stories; analyze engagement and optimize

Facebook Marketing; Pages, Groups, Events, organic and paid strategies, Facebook Ads overview

Set up Facebook Page and run a basic Facebook ad campaign

LinkedIn Marketing; profile and company page setup, B2B marketing, content strategies, LinkedIn Ads

Create LinkedIn posts, connect with audience, run LinkedIn sponsored content

Twitter Marketing and Quora; hashtags, threads, influencer outreach, community engagement, Quora marketing basics

Run Twitter campaigns, participate in Quora communities, create authoritative posts

Pinterest and Reddit Marketing; content strategies, boards, pin creation, subreddit engagement and growth

Design Pinterest boards and pins, engage in Reddit communities relevant to niche

Social Media Content Planning; content calendars, copywriting, visual content strategy

Develop a week-long social media content calendar covering multiple platforms

Paid Social Advertising; Facebook Ads Manager, Instagram ads, retargeting, budget management

Create and optimize paid campaigns on Facebook and Instagram

Analytics and Reporting; platform insights, KPIs, Google Analytics integration

Analyze social media performance data, generate reports, and suggest optimizations

Social Media Ethics, Crisis Management, Community Building

Simulate social media crisis response, build engagement strategies

Emerging Trends: AI in Social Media, Short Video Content, Influencer Marketing

Plan and execute a multi-platform social media marketing campaign for a brand

Create profiles, post content, launch ad campaigns, engage communities

Monitor analytics, optimize ongoing campaign performance

Compile final project report and presentation

Introduction to Performance Marketing: concepts, objectives, KPIs (CPA, ROI, CTR), marketing funnel

Analyze sample campaigns; understand conversion tracking setup and metrics

Google Ads Fundamentals: account setup, campaign types (Search, Display), keyword research

Set up a Google Ads account; create basic search and display campaigns

Facebook & Instagram Ads: ad formats, targeting options, campaign structuring

Create and launch Facebook and Instagram ad campaigns; configure audience targeting

Advanced Bidding and Budgeting Strategies: manual vs automated, bid strategies, ROAS

Experiment with bidding strategies and budget allocation on different campaigns

Conversion Rate Optimization (CRO): landing page best practices, A/B testing, user experience design

Set up A/B tests on landing pages and ads; analyze results

Programmatic Advertising & Retargeting: DSPs, SSPs, ad exchanges, remarketing strategies

Configure remarketing campaigns and audience segmentation

Analytics and Reporting: Google Analytics setup, campaign tracking, attribution models

Integrate Google Analytics with campaigns; create custom reports and dashboards

Affiliate and Influencer Marketing: networks, tracking, ROI measurement

Develop an affiliate marketing plan; track conversions and commissions

Email Marketing & Automation for Performance: tools, automation sequences, personalization

Create email campaigns using automation tools; segment lists and personalize content

Legal and Ethical Considerations in Performance Marketing

Review and assess compliance and data privacy requirements, FTC guidelines

Emerging Trends: AI in marketing, data privacy impacts, multi-channel integration

Plan and execute a full-funnel performance marketing campaign across Google, Facebook, Instagram

Implement conversion tracking, retargeting, and CRO best practices

Analyze campaign performance data and optimize budgets, bids, creatives

Prepare comprehensive reports and final presentation on campaign outcomes