Create a basic brand guide—logo, colors, typography documents

Basics of Graphic Design: design principles, visual elements, Gestalt theory

Sketch and finalize two logo concepts for a mock brand

Color theory and psychology, color strategy in design, spot vs. process colors

Use Photoshop/Illustrator to create three social media posts

Typography: anatomy, classification, selection, alignment, spacing

Design a corporate stationery set (business card, envelope, letterhead)

Layout & Composition: use of grids, negative space, hierarchy, balanced layouts

Develop a poster for a promotional event—choose theme, apply layout and color theory

Tools of the Trade: Photoshop, Illustrator, InDesign overview, interfaces, workflow

Design a simple product package with brand elements

Logo Design: ideation, types of logos, monograms, icons, brand consistency guidelines

Craft a brand identity presentation with mockups (logo, cards, social banners)

Brand Assets Creation: social media graphics, business cards, packaging basics

Create a branding style guide document (PDF format)

Brand Communication: crafting key messages, storytelling, campaigns, poster/brochure design

Peer review: present practice work and critique classmates’ designs

Promotional Design: event/cause posters, signage, digital campaign creatives, brand audits

Develop a new brand from scratch: define target audience, core values, unique selling proposition

Design and iterate brand identity (logo, tagline, color palette, typography)

Create supporting assets: stationery, social graphics, packaging, poster, digital ads

Develop and apply a brand communication plan (campaign outline, key visuals/messages)

Present final brand package (identity, collateral, campaign plan) to group/instructor panel